Imagine you are reaching out to a potential seller who has been hesitant to join Lazada. How would you convince them?
Why This Is Asked
This situational question tests persuasion, objection handling, and understanding of merchant acquisition fundamentals, which are core duties of the role. It is grounded in the confirmed practical challenge theme, though not a verbatim reported question.
General Approach
Use a consultative approach: ask questions to understand the seller's hesitations, then position Lazada's seller tools, logistics support, and large customer base as solutions. Show empathy and persistence.
Sample STAR Answer▾
Situation
During my internship at a small e-commerce startup, I was tasked with calling potential sellers to sign up for our marketplace. One seller was skeptical because they had a bad experience with another platform.
Task
I needed to overcome their objections and highlight the unique benefits of our platform, specifically our support for new sellers.
Action
I listened carefully to their concerns about high fees and lack of support. I then explained our zero-joining-fee promotion and assigned a dedicated account manager for the first three months. I shared a success story of a similar small business that doubled its sales after joining. I followed up with an email summarizing the benefits and offered a one-on-one walkthrough of the onboarding process.
Result
The seller agreed to a trial period, signed up the next week, and became a consistent monthly seller after seeing initial orders.
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