Tell us about a time when you had to convince your team or manager to try a new approach or channel that was not the usual way of doing things.

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In my previous role as a Sales Associate for a snack company, our team was heavily focused on traditional grocery channels, and we were missing out on the growing sari-sari store network in our region. I needed to convince my area manager and the team to pilot a direct-to-sari-sari store program, even though our standard playbook only covered modern trade and large wholesalers. I gathered data from three pilot barangays showing that sari-sari stores accounted for 40% of local snack purchases. I then built a simple cost-benefit presentation comparing the standard wholesaler route versus a direct van-selling approach. I proposed a two-month trial covering 50 stores with a target of a 15% sales lift. I also volunteered to handle the initial route planning and store visits to minimize the team's risk. The manager approved the pilot. Within the first month, we exceeded the sales target by 8% and gained 12 new regular accounts. The program later expanded to three more areas.

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Tell us about a time when you had to convince your team or manager to try a new approach or channel that was not the usual way of doing things.

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