Tell me about yourself.
Why This Is Asked
This opener assesses communication skills, confidence, and whether the candidate can succinctly relate their background to the job. It is a widely reported interview theme for this role.
General Approach
Keep it under two minutes, structure it as past-present-future: your relevant education/experience, your current skills, and why you want this role at Lazada specifically. Avoid personal details unless they directly relate to work.
Sample STAR Answer▾
Situation
I was a fresh graduate applying for my first corporate role, and I needed to introduce myself effectively in job interviews to stand out among many applicants.
Task
I had to present my background, skills, and motivation in a concise yet compelling way that directly connected to the business development role.
Action
I prepared a structured 90-second introduction that started with my degree in Business Administration, followed by my internship at a local retail company where I assisted in onboarding small suppliers. I then explained how that experience sparked my interest in e-commerce and how I stayed updated on platforms like Lazada by taking online courses on digital marketing. I ended by expressing my eagerness to contribute to merchant acquisition.
Result
The interviewers engaged immediately, asked follow-up questions about my internship, and I advanced to the next round.
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