Trade Marketing Officer

About the role

• To develop Trade marketing plan in line with brand plan and sales channels.

• To develop planograms/ layouts at retail for merchandising the products

• To promote the products in store by right placement in category, out of category or extra displays

• To work with top retailers to make plans according to category roles in their stores

• Generate Comprehensive sell-out reports across regions, channels, and product category.

• Assess effectiveness and timeliness of implemented trade promotions.

• Oversees Training deck preparation and creation of educational materials

• Analyze product movement for key appliance

• Assess in-store execution and timeliness of promotions from a field perspective.

• Deliver training programs for promoters

• Conduct store visits and audits to ensure compliance with visual merchandising

• Manage some sales operation tasks

Primary Responsibilities

• Focus on developing promotional programs that attract business form wholesalers, distributors and retailers

• Category Management working with each brand manager (planogram, promotion, merchandising, communication) for key accounts or special projects.

• Utilizing planogram software to develop effective solutions for key accounts/ working with all assets available and developing new programs when needed including in-store merchandisers

• Identify category plans including range and merchandise proposals

• Development and execution of trade/ consumer promotions including pricing, sales estimates, operations liaison and POS development

• Recommend and develop local market promotion to promote sales

• Provide feedback to management on new product launches or re-launch activities

• Flawlessly execute launches to gain maximum distribution

• Proactively communicate and build relationships with the global Marketing teams

• Collect and disseminate Best Practices for profitable Trade Marketing Activities

• Work closely with Sales Team to ensure trade marketing strategies are aligned with sales objectives and revenue targets

• Work to develop trade communications – traditional and digital

What they're looking for

• Bachelor's degree graduate, preferably in Fine Arts, Visual Communication Arts, Multimedia Design, or related fields

• Atleast 3 years experience in Trade Marketing

• Experience in a relevant industry preferable stationery, tory, household goods, fast moving consumer-goods (FMCG)

• Strong knowledge of Target Area retailers

• Category Management Skills

• Strong range management: Harmonization and rationalization

• Experience in analyzing and identifying trends to plan against results

• Prior experience with complex project management tasks

• Passion for art (at minimum an interest in art; ideally a Leisure Artist of Fine Art background)