Marketing Specialist Work From Home

About the role

We are seeking a versatile Marketing Specialist to drive our multi-channel strategy. In this role, you will bridge the gap between technical expertise and creative storytelling, executing campaigns that generate high-quality leads for our mobile and web app development services.

• Develop and execute multi-channel marketing strategies to promote mobile and web app development services.

• Create targeted content (blogs, case studies, whitepapers, landing pages) that speaks to CTOs, product managers, and business leaders.

• Manage SEO, SEM, and paid campaigns to drive inbound leads and improve conversion rates.

• Own the company’s LinkedIn and email marketing strategy, including automation and segmentation.

• Collaborate with sales to align messaging, support outbound efforts, and optimize the lead funnel.

• Analyze campaign performance and report on KPIs such as MQLs, CAC, and ROI.

• Research competitors and market trends to refine positioning and identify new opportunities.

What they're looking for

• 3–5 years of B2B marketing experience in tech, SaaS, or digital services.

• Strong understanding of mobile/web app development and the software development lifecycle.

• Proven track record in lead generation, content marketing, and digital campaign management.

• Excellent writing and storytelling skills with a strategic mindset.

• Familiarity with tools like HubSpot, Google Analytics, SEMrush, and LinkedIn Ads.

• Bonus: Experience marketing to enterprise clients or government sectors.