Junior Marketing Associate

About the role

Planning & Strategy

• Work closely with marketing leads and stakeholders to understand business goals, target audiences, and market opportunities.

• Analyze campaign briefs, historical performance, audience insights, competitor activity, and market data to build strategic media recommendations.

• Develop media plans across paid search, paid social, display, video, and other relevant digital channels.

• Conduct platform forecasting and simulations to estimate budgets, reach, impressions, clicks, leads, conversions, and other KPIs.

• Prepare media proposals, flowcharts, budget allocations, and rationale for campaigns.

Campaign Execution & Management

• Launch, monitor, and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, and other relevant channels.

• Ensure campaigns are delivering against budget, pacing, targeting, and performance goals.

• Track campaign delivery daily and resolve issues related to ad approvals, spend fluctuations, underdelivery, or performance drops.

• Collaborate with creative and content teams to ensure ad assets are aligned with campaign objectives and platform best practices.

• Continuously test targeting, creatives, placements, bidding strategies, and messaging to improve results.

Reporting & Optimization

• Build weekly, monthly, and campaign-end reports with clear insights and actionable recommendations.

• Measure campaign effectiveness using key metrics such as CTR, CPC, CPM, CPL, ROAS, conversion rate, and lead quality.

• Translate data into business insights and recommend adjustments to improve efficiency and effectiveness.

• Maintain accurate tracking and reporting dashboards for campaign visibility.

Cross-Functional Collaboration

• Coordinate with internal teams to align media efforts with branding, content, sales, and lead-generation priorities.

• Participate actively in work-in-progress meetings, planning sessions, and brainstorming discussions.

• Support the development of media strategies for new service launches, campaigns, and seasonal initiatives.

• Share platform knowledge and best practices with team members when needed.

What they're looking for

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.

• Experience in digital media planning, media buying, or campaign management is preferred.

• Working knowledge of platforms such as Google Ads, Meta Business Suite, Google Analytics, Looker Studio, and similar tools.

• Strong understanding of paid media metrics, budgeting, and optimization principles.

• Proficient in Microsoft Excel or Google Sheets, including formulas, pivot tables, and reporting.

• Strong written and verbal communication skills.

• Highly organized, detail-oriented, and capable of managing multiple campaigns at once.

• Certifications in Google Ads, Meta, TikTok, or related platforms are an advantage.

• Preferred Skills

• Analytical mindset with strong problem-solving ability.

• Strong attention to detail in budget management and campaign pacing.

• Ability to interpret performance data and turn it into clear recommendations.

• Creative thinker with a passion for digital media, branding, and audience engagement.

• Comfortable working in a fast-paced, collaborative environment.