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Tell me about a time when you had to convince a stakeholder who was not initially on board with a business idea or proposal. How did you approach it and what was the outcome?

RoleBusiness Development Associate
DifficultyJunior
TopicBehavioral
Asked at
Unilever

Why This Is Asked

Unilever's Business Development track values stakeholder-awareness and practical reasoning over technical push. They want to see how you build a case and handle pushback constructively.

General Approach

Start by identifying the stakeholder's real hesitation. Describe how you listened and tailored your pitch. Then detail the low-risk pilot or step you proposed. End with a measurable outcome that proves your method worked.

Sample STAR Answer
S

Situation

In my previous role as a sales support associate at a BPO, I proposed automating the weekly manual report generation for our internal client's sales team. My immediate supervisor was hesitant because she preferred the existing manual process and worried about accuracy.

T

Task

I needed to get her buy-in to pilot the automated report tool so we could save 20 hours of work per month and reduce human error.

A

Action

I first scheduled a 15-minute meeting just to listen to her concerns, understanding she was worried about data integrity. I prepared a side-by-side comparison of the manual process versus the automated one, highlighting specific error points. I offered a two-week parallel run where both manual and automated reports would be checked, so she could see the results without risk. I also committed to personally test each output before sending it to the client.

R

Result

She agreed to the trial. After two weeks, the automated report had zero errors while the manual had three. We fully adopted the tool, saving our team 20 hours monthly, and she became a champion for similar projects.

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