How would you approach a sari-sari store owner who initially refuses to stock Oishi products because they think it's too expensive?
Why This Is Asked
This question tests a candidate's immediate reaction to a common field objection in the Philippine retail setting, where price sensitivity is high and relationship-building is crucial. No company-specific role questions are publicly documented, so this is grounded in typical field sales duties for distributing fast-moving consumer goods.
General Approach
Acknowledge the concern without being defensive, pivot to value rather than price, and offer a low-risk trial. Show that you focus on the long-term partnership, not just a one-time sale.
Sample STAR Answer▾
Situation
During my first week of sales training, I accompanied my mentor to a small sari-sari store in Barangay San Isidro. The owner was hesitant to carry Oishi snacks because she believed her customers preferred cheaper generic brands.
Task
I needed to convince her to try stocking our products despite her concerns about price sensitivity.
Action
I listened carefully to her objections and then showed her the price per pack compared to generic options, highlighting that Oishi offers larger pack sizes and better taste that customers are willing to pay a small premium for. I offered to leave a few sample packs for her to try with her own customers at no cost, and built a relationship by remembering her name and a detail about her store that we connected over.
Result
After two days, she called my mentor to place an initial order of 20 assorted packs. Within a month, she became a regular monthly buyer, and her sales showed that customers actually preferred the Oishi variants once they tried them.
Attempt Your Answer
Write your own answer, then get instant AI feedback graded against:
- •STAR Structure
- •Specificity & Numbers
- •Ownership Language
- •PH Workplace Context
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