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Tell me about a time when you had to persuade someone to change their mind. How did you do it?

RoleSales Representative
DifficultyJunior
TopicSales & Service
Asked at
Liwayway Marketing Corporation (Oishi)

Why This Is Asked

Persuasion is a core sales competency, and this question uncovers whether the candidate has a track record of proactive influence, even in a non-sales role. Since no role-specific Liwayway questions are confirmed, this is derived from the need to manage retail accounts that already have existing supplier relationships.

General Approach

Use the STAR method to highlight a specific instance, focusing on the method of persuasion rather than the outcome alone. Emphasize understanding the other person's perspective and tailoring your message.

Sample STAR Answer
S

Situation

In my previous role as a service crew member at a fast food chain, our store introduced a new upsize meal combo, but regular customers kept ordering the standard size out of habit.

T

Task

I needed to encourage those customers to try the upsize option to help boost average transaction value for the store.

A

Action

I memorized three specific benefit statements about the upsize: larger drink, extra side, and only a 15-peso difference. Instead of simply asking 'Upsize po?', I would casually mention 'Ma'am, 15 pesos na lang po yung large drink at extra fries, sulit na po lalo kung nagugutom kayo.' I also shared a personal story about how I always upsized after my shift because it was more fulfilling.

R

Result

Within two weeks of consistently using this approach, my personal upsell success rate went from 1 out of 10 to 4 out of 10 customers. My supervisor recognized my effort and I was given the 'Crew of the Month' recognition.

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  • STAR Structure
  • Specificity & Numbers
  • Ownership Language
  • PH Workplace Context

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