FMCG & Consumer Goods
Your practice track for Sales Representative
at Liwayway Marketing Corporation (Oishi)
What this interview covers
Interviewers for Sales Representative roles at Liwayway Marketing Corporation (Oishi) typically test across 4 areas:
Philippine-specific tips for this role
- ▸ A typical answer is 'Titingnan ko na lang po sa packaging' (I'll just look at the packaging). That suggests lack of preparation. Instead, say: 'I will regularly review product spec sheets, taste the products myself, and keep notes on my phone so I can answer on the spot.'
- ▸ Many Filipino candidates would say 'Sorry po, ma'am, mahal po kasi talaga kaya ganun' (Sorry, ma'am, it's really expensive). Instead, confidently present the value without apologizing for the price. Say: 'I understand your concern, but let me show you how Oishi actually gives more value per serving.'
- ▸ Avoid saying 'Kasi po sa warehouse hindi nagpapadala' (Because the warehouse doesn't send). That sounds like passing blame. Instead, own the communication: 'I understand your frustration, let me check the status and get back to you with an exact solution within an hour.'
- ▸ Candidates might say 'Ayaw nilang mag-change, e' (They just don't want to change). This lacks accountability. Instead, frame it as 'I found that presenting the value in a relatable way helped them see the benefit.'
All 4 questions in this set
How do you stay updated on the features and benefits of all the different Oishi products?
Oishi carries over 50 product variants; a sales rep must quickly recall product details to recommend the right items to different retail partners. This question checks whether the candidate takes a proactive approach to product mastery, a key factor in increasing order sizes.
How would you approach a sari-sari store owner who initially refuses to stock Oishi products because they think it's too expensive?
This question tests a candidate's immediate reaction to a common field objection in the Philippine retail setting, where price sensitivity is high and relationship-building is crucial. No company-specific role questions are publicly documented, so this is grounded in typical field sales duties for distributing fast-moving consumer goods.
If a key retail partner complains about frequent out-of-stock situations for your products, how would you handle it?
Retail accounts depend on consistent supply; this question gauges the candidate's problem-solving, accountability, and customer service skills when faced with operational hiccups. Since no specific role-based questions are on record, this is based on common challenges in FMCG field sales.
Tell me about a time when you had to persuade someone to change their mind. How did you do it?
Persuasion is a core sales competency, and this question uncovers whether the candidate has a track record of proactive influence, even in a non-sales role. Since no role-specific Liwayway questions are confirmed, this is derived from the need to manage retail accounts that already have existing supplier relationships.