How would you use social media or digital tools to generate leads for property sales?
Why This Is Asked
Property sales are increasingly digital-first; the interviewer wants to see if you can self-generate leads outside of walk-ins or company-supplied contacts, a key success factor at Robinsons Land.
General Approach
Outline a concrete, step-by-step plan that names specific platforms (Facebook, Instagram, LinkedIn), describes content types (live tours, FAQs, testimonials), and explains how you would track and follow up with interested prospects.
Sample STAR Answer▾
Situation
In a previous side hustle reselling limited sneaker releases, I had no physical store and had to build an audience purely online.
Task
I needed to consistently attract serious buyers and convert them without spending much on ads.
Action
I created a Facebook group focused on upcoming sneaker drops and posted daily updates with high-quality photos and restock alerts. I ran polls to keep members engaged, went live to show products up close, and partnered with a micro-influencer who shared my posts to her followers. I also used Instagram Stories with countdown stickers for release days.
Result
In three months, the group grew to 800 members, and I closed 15 direct sales from social media referrals, with several turning into repeat customers.
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- •STAR Structure
- •Specificity & Numbers
- •Ownership Language
- •PH Workplace Context
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