Senior Performance Marketing Specialist

About the role

Role Summary:

Own the paid-acquisition performance for Lamudi PH's developer and broker advertising clients, and support paid campaigns across our other regional markets. You run and optimise paid campaigns (Meta + Google) across a portfolio of ~25 active client accounts, hit each client's monthly lead and qualified-lead (QL) targets within budget, drive cost-efficiency (CPL, CPQL, CVR), and report performance clearly. This is a senior, hands-on, analytical, lead-generation role, not brand or e-commerce. The Philippines is the primary focus, but you should be comfortable working across multiple markets.

Key Responsibilities:

• Plan, build, and optimise paid campaigns across Meta Ads and Google Ads (Search, Display, retargeting) for a portfolio of developer/classifieds clients.

• Hit each client's monthly lead and QL targets within an allocated ad budget; manage pacing and budget utilisation across ~25 accounts.

• Drive cost-efficiency: lower CPL and CPQL, improve lead-to-QL conversion (CVR), and protect lead quality (negative keywords, audience refinement, SMS/lead verification, filtering invalid/low-intent traffic).

• Run retargeting / remarketing (audiences, exclusions, dynamic catalogue ads) as a growing share of qualified leads.

• Diagnose under-performing campaigns quickly: identify whether the issue is creative fatigue, audience, budget/learning, or lead quality, and action a fix.

• Brief and coordinate creative refreshes with the design team; track ageing creative and project rotation.

• Produce a clear monthly performance report per client and portfolio (spend, leads, QL by source, CVR, CPL, CPQL, achievement vs target, MoM benchmarks).

• Liaise with developer clients / account teams on targets, results, and recommendations.

• Maintain accurate tracking and source attribution; flag tracking gaps.

• Support and, where needed, lead paid campaigns for other regional markets, adapting to each market's targets and context.

What they're looking for

Is this you:

• 5+ years hands-on paid digital / performance marketing (senior level), with a clear lead-generation focus (real estate, classifieds, property, finance, or comparable high-consideration lead-gen).

• Demonstrable, hands-on expertise in both Meta Ads Manager and Google Ads (not just one; not agency-overseer level — actually building and optimising campaigns).

• Strong analytical ability: comfortable owning CPL / CPQL / CVR / ROAS, spotting what's driving a number, and acting on it. Confident in GA4 and Excel / Google Sheets.

• Experience managing multiple accounts/budgets simultaneously and hitting targets, ideally across more than one market.

Nice to have (but no required)

• Real estate / property classifieds experience specifically.

• Retargeting / DPA / dynamic remarketing (Meta catalogue, Google dynamic).

• Familiarity with a CRM / lead system (PopDeal or similar) and lead-source attribution.

• Conversion tracking setup (GTM, pixels, conversion events).

• Experience briefing creative and improving ad quality.