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3 questions on the grid
We're launching a new product line, and you have a limited social media budget that must cover paid boosting, content production, and influencer seeding. How would you allocate the budget and why? Walk me through your decision-making process.
Imagine one of your influencer partners posts sponsored content for a Unilever product but omits the required #ad or #sponsored disclosure. The post goes live and gains traction within an hour. Describe the immediate steps you would take and how you would address compliance, the influencer relationship, and any potential regulatory exposure for Unilever.
Tell me about a specific social media campaign you ran that significantly grew engagement or sales. Walk me through your process from planning to execution to measurement.