Tell me about a specific social media campaign you ran that significantly grew engagement or sales. Walk me through your process from planning to execution to measurement.

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As a social media associate for a local beauty brand, I managed their Facebook and Instagram pages which had stagnant engagement rates below 1% for three consecutive months. My goal was to increase overall engagement rate to at least 3% within two months and drive a 15% lift in online sales for our new serum line. I started by analyzing our past top-performing posts and noticed user-generated content got 2x more comments. I launched a #GlowFromWithin challenge where customers posted their skincare routines and tagged us. I also partnered with two micro-influencers to create tutorial videos featuring the serum and ran Facebook carousel ads retargeting challenge participants. I monitored weekly metrics and shifted budget to the best-performing ad sets. The campaign boosted engagement to 4.2% in six weeks, and the serum sold out online within the campaign period delivering a 22% sales lift over target.

Tell me about a specific social media campaign you ran that significantly grew engagement or sales. Walk me through your process from planning to execution to measurement.

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