Tell me about yourself.
RoleBusiness Development Associate
DifficultyEasy
TopicCommunication
Asked at
Why This Is Asked
This opener assesses communication skills, confidence, and whether the candidate can succinctly relate their background to the job. It is a widely reported interview theme for this role.
General Approach
Keep it under two minutes, structure it as past-present-future: your relevant education/experience, your current skills, and why you want this role at Lazada specifically. Avoid personal details unless they directly relate to work.
General Answer
Start by framing your answer as a professional summary, not a biography. Open with your most relevant experience or degree, then connect it directly to business development work, such as account management, sales targets, or partnership building. Say plainly that you have handled client-facing roles or projects where you learned to negotiate, track metrics, and close deals. Then move to the present: describe one or two current skills that make you effective, like using CRM tools, analyzing market trends, or communicating with diverse stakeholders, and mention how these fit Lazada's e-commerce ecosystem. For the future, be specific about why you want this role, citing Lazada's scale, its logistics network, or its focus on growing local merchants, and say that you want to contribute to that growth. Keep your tone confident but conversational, and avoid raising your pitch at the end as if asking a question. If you slip into Taglish, do it lightly, like saying 'so basically' or 'at the end of the day,' but keep the core sentences in clear English to show polish. Practice once aloud to time yourself, and remember that a calm, structured answer signals you can handle client meetings and internal reviews under pressure, which matters in a fast-paced BPO-adjacent environment like e-commerce.
PH Interview Gotcha
Many Filipino candidates give a long chronological life story, sometimes in Taglish like 'Kasi po, nung bata pa ako...' Instead, structure it as a professional summary directly tied to the role.
Sample STAR Answer▾
S
Situation
I was a fresh graduate applying for my first corporate role, and I needed to introduce myself effectively in job interviews to stand out among many applicants.
T
Task
I had to present my background, skills, and motivation in a concise yet compelling way that directly connected to the business development role.
A
Action
I prepared a structured 90-second introduction that started with my degree in Business Administration, followed by my internship at a local retail company where I assisted in onboarding small suppliers. I then explained how that experience sparked my interest in e-commerce and how I stayed updated on platforms like Lazada by taking online courses on digital marketing. I ended by expressing my eagerness to contribute to merchant acquisition.
R
Result
The interviewers engaged immediately, asked follow-up questions about my internship, and I advanced to the next round.
Key Takeaway
Tailoring your self-introduction to the company's needs shows genuine interest and preparation.
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