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Tell me about a time you had to build a professional network or client base from the ground up. How did you approach prospecting?

RoleSales Representative
DifficultyMedium
TopicBehavioral
Asked at
Manulife Philippines

Why This Is Asked

Since the financial advisor role relies on building a client network independently, the interviewer wants to see evidence of initiative, creativity, and persistence in finding leads.

General Approach

Use the STAR framework to highlight a specific instance where you successfully started from zero. Emphasize the methodical actions you took and the measurable results, even if from a non-sales background.

Sample STAR Answer
S

Situation

When I first joined a campus organization as a fundraising committee member, we had no existing donor base and needed to raise funds for a community project within three months.

T

Task

My task was to identify and secure at least 20 sponsors or donors from local businesses and alumni who had never engaged with our group before.

A

Action

I started by researching small businesses near the university and alumni directories. I created a professional proposal letter and practiced a short pitch. I visited shops in person during weekends, introduced our cause, and asked for either cash or in-kind donations. I also leveraged social media to reach out to alumni and invited them to a virtual information session. I tracked all contacts in a spreadsheet and followed up within a week.

R

Result

We secured 25 sponsorships, exceeding our target by 25%, and raised enough funds to complete the project. Several business owners even asked to be contacted for future events.

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  • STAR Structure
  • Specificity & Numbers
  • Ownership Language
  • PH Workplace Context

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