This scenario tests your ability to translate a business objective (launch) into a platform-sensitive, timed content strategy: exactly what a Social & Influence Manager does daily, and where poor planning leads to wasted reach.
Break the month into distinct phases (teaser, launch, follow-up) and assign specific content types and posting cadences per platform. Explain your rationale for timing and format choices, and mention any scheduling tools you'd use to stay organized.
Situation
As a Social Media Coordinator for a consumer goods brand, I was tasked with planning a month-long campaign for a new eco-friendly skincare line targeted at young adults in the Philippines.
Task
I needed to build a content calendar that built anticipation on TikTok and drove purchase intent on Facebook, ensuring cohesive messaging and leveraging platform strengths.
Action
I divided the month into four phases: Tease, Educate, Launch/Promote, and Sustain. Week one on TikTok: three short, cryptic 'glow-up' videos using trending sounds hinting at the product, with zero hard sell. Week two: I scheduled TikTok 'day-in-the-life' stitches showing the product in use, while Facebook got detailed carousel posts explaining ingredients and benefits for the older, skincare-conscious audience. Week three: simultaneous launch day, with a TikTok live unboxing at 8 PM, a Facebook countdown post, and a promotional album at 10 AM; I also prepped influencer collaborations. Week four: I scheduled user-generated content re-shares on both platforms, plus a Facebook Live Q&A to sustain interest. I used Meta Business Suite to schedule Facebook content and TikTok's native scheduler, and set a daily check-in to engage with comments.
Result
The launch day TikTok live garnered 15,000 views, and Facebook link clicks to the product page increased by 40% compared to the previous launch. The phased approach kept momentum for four weeks.
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