Imagine you are tracking a campaign timeline and a key partner misses a critical deadline that could delay the entire launch. How would you handle this situation?

Situation

During my internship at a small e-commerce startup, I was helping coordinate a flash sale campaign when our graphic design vendor failed to deliver the promotional banners two days before launch.

Task

I had to ensure the campaign launched on schedule despite the missing assets, while maintaining the campaign's quality and minimizing any negative impact on sales.

Action

First, I immediately contacted the vendor to understand the reason and negotiated a 24-hour urgent turnaround. Then, I adjusted the internal timeline by rescheduling non-critical tasks and asked the social media team to prepare text-based teasers as a temporary replacement. I also informed my supervisor right away so we could have a backup plan, such as using a simpler banner we could create in-house if needed.

Result

The vendor delivered the banners within 24 hours, and we launched the campaign only 3 hours later than planned, with no significant drop in initial traffic or sales.