Imagine you are approaching a travel agency that has never booked with Cebu Pacific. How would you pitch our airline's value proposition to convince them to become a trade partner?
RoleSales Representative
DifficultyMedium
TopicSales & Service
Asked at
Why This Is Asked
No verbatim interview questions are publicly documented for this role; this scenario is grounded in the duty of acquiring new trade partners. Cebu Pacific seeks candidates who can articulate its value proposition, such as low fares, extensive network, and ancillary revenue opportunities, and tailor it to agency clients.
General Approach
Structure your response using a consultative sales framework: first, ask questions to uncover the agency's current challenges and goals. Then, map Cebu Pacific's strengths (low-cost model, high-frequency domestic flights, interline partnerships) to those needs. End with a clear call to action and an easy first step.
General Answer
Start by positioning yourself as a problem solver, not a seller. Say plainly that your first move is to ask the agency about their current booking patterns, the routes their clients request most, and the pain points they face, such as commission structures or flight availability. Then explain how Cebu Pacific's value proposition directly answers those points. Emphasize the low fares as a way for the agency to offer competitive packages to price-sensitive Filipino travelers, and highlight the high-frequency domestic network that lets them book clients on flexible schedules, including same-day returns. Mention the interline partnerships as a quiet advantage that lets them serve international itineraries without extra contracts, and bring up ancillary revenue like baggage or seat selection as an honest way to boost their per-booking income. Keep your tone confident and consultative, using Taglish only if the agency owner switches to it naturally. Close by proposing a small, low-risk first step, such as a test booking on a popular route, and offer to walk them through the trade portal yourself. This makes the partnership feel immediate and manageable, not overwhelming.
PH Interview Gotcha
Filipino candidates might say, 'Ay, sorry po, pero susubukan ko lang po i-explain.' This sounds overly apologetic and hesitant. Instead, say confidently: 'Let me walk you through how our airline can address your agency's needs.'
Sample STAR Answer▾
S
Situation
In my previous role as a sales representative for a regional logistics company, I was assigned to acquire five new corporate accounts in a quarter. One prospect, a mid-sized e-commerce business, was satisfied with their current provider and saw no reason to switch.
T
Task
I needed to identify their pain points and demonstrate our unique value, faster delivery times and flexible pickup windows, to convince them to trial our service.
A
Action
First, I researched their shipment volumes and frequent complaints on social media about delayed deliveries. I prepared a side-by-side comparison showing our 98% on-time rate versus the industry average of 85%. I requested a meeting and presented how we could reduce their late deliveries by 30%, using a sample of their routes. I also offered a two-week free trial with dedicated support to minimize risk.
R
Result
They agreed to the trial, and after the first month, they signed a year-long contract that added PHP 1.2M annually to our revenue.
Key Takeaway
Tailor your pitch to the client's specific pain points rather than reciting generic features.
Attempt Your Answer
Write your own answer, then get instant AI feedback graded against:
- •STAR Structure
- •Specificity & Numbers
- •Ownership Language
- •PH Workplace Context
Get AI feedback on your answer — free.
3 free AI-graded answers + 1 free mock interview, no card needed.
Sign Up FreeAlready have an account? Log in
Share Your Answer (0)
Sort
Sign in to join the conversation.
No answers shared yet — be the first to show how you'd approach this.