
Lead generation through cold calling is a core duty for Property Advisors. No verbatim reported questions exist; this is derived from DMCI Homes' emphasis on proactive client outreach and building a sales pipeline.
Outline a structured method: preparation, warm introduction, engaging the prospect with tailored benefits, handling rejections gracefully, and keeping track of follow-ups.
Prepare before dialing: review any available information on the prospect, such as how they were referred or a prior inquiry, and have two or three key project selling points ready. Open with a brief, natural-sounding introduction that states your purpose quickly, respecting that you're interrupting their day. Ask a qualifying question early, such as budget range, purchase timeline, or whether they're buying for investment or personal use, so you can tailor the rest of the conversation. Present benefits relevant to what they've actually shared rather than reciting a generic pitch. If they decline or hesitate, thank them and ask permission to follow up later rather than pushing for a commitment on the spot. Log every call outcome and set specific follow-up reminders so warm leads aren't lost simply due to lack of tracking.
Some candidates might sound overly informal or start with 'Hello po, bili na kayo' which lacks professionalism. Instead, use a courteous greeting and clearly state your purpose with a value proposition.
Situation
In a school project, we were tasked with promoting a fundraising event by contacting alumni through cold calls.
Task
I had to secure at least 10 commitments for ticket purchases from a list of 50 alumni who had no prior relationship with our group.
Action
I prepared a friendly but concise script that introduced myself, the cause, and the benefit of attending. I practiced my tone to sound warm and confident. During calls, I asked open-ended questions to engage them and adapted my pitch based on their reactions, like emphasizing networking opportunities for those interested in career growth.
Result
I successfully secured 12 commitments within one week, surpassing the quota, and several alumni complimented my professional approach.
Personalizing the conversation and staying positive even after rejection are key to effective cold calling.
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