
This reveals whether you are intentional about pursuing the company or randomly applying everywhere. It also tests your resourcefulness and how seriously you take the opportunity.
Briefly walk through the steps you took (research, referrals, events) and tie it to your genuine motivation for wanting to sell Robinsons Land properties specifically.
Start by telling the story of how you actually found the role, but frame it as a deliberate search rather than a lucky stumble. Say plainly that you have been tracking Robinsons Land for a while, whether through its project launches, its financial news, or its reputation in the Philippine property market, and that you made a point of checking the careers portal on the company website. If a friend, former colleague, or industry contact tipped you off, mention that you followed up with them to ask about the culture and the sales targets before you even applied, because that shows you treat referrals as research, not just as a shortcut. Then connect that process to your motivation by explaining that what you learned only strengthened your interest, especially the company's track record in both residential and commercial developments across the country. You can keep the tone conversational, even a bit Taglish if that feels natural, but make sure the interviewer hears that you did not just send out a hundred applications. Close by saying that you wanted a sales role where the product is something you can stand behind, and that is exactly why you pursued this opening specifically.
Some candidates offhandedly answer, 'Nakita ko lang po sa JobStreet' which sounds like a passive, unmotivated choice. Instead, demonstrate initiative: 'I've been following Robinsons Land's projects and checked their careers page regularly; then I networked with someone inside to learn more.' That shows deliberate interest.
Situation
I was actively job hunting for a sales role in real estate development, wanting to join a reputable company with strong brands.
Task
I needed to identify genuine openings and stand out by applying through the most direct channel.
Action
I first followed Robinsons Land's official LinkedIn page to see updates. I then attended a virtual career fair where their HR team gave a talk. After that, I reached out to a former classmate working in their head office, who confirmed the opening on the company careers portal and referred me.
Result
I submitted my application through the referral link, attaching a customized resume, and received an interview invitation in less than a week.
Proactive research and networking often give you an inside track that mass job portals do not.
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