This tests your knowledge of the specific Philippine regulation (DTI guidelines requiring disclosure of material connections) and your ability to enforce compliance without damaging creator relationships.
Acknowledge the legal risk and the need for immediate action. Describe a private, constructive outreach to the influencer, referencing the contract and the regulation, then a follow-up process to prevent recurrence, not a public confrontation.
Situation
As the influencer program lead at a mid-sized fashion retailer, I managed a campaign where a tier-two creator posted an Instagram Story featuring our new collection but did not include any #ad or paid-partnership tag.
Task
I needed to correct the post immediately to comply with DTI’s 2023 guidelines on digital endorsements, while preserving our working relationship with the creator.
Action
I privately messaged the influencer within the hour, pointing to the exact contract clause and a brief reminder about the DTI requirement for a material connection to be "clear and prominent." I provided a suggested edit (adding the platform’s native branded content tag) and asked them to repost the Story within two hours. Simultaneously, I documented the incident for internal reporting and reinforced the disclosure requirement in the next week’s campaign briefing to all creators.
Result
The influencer complied promptly, and the post went live with proper disclosure. No further non-compliance occurred in that campaign.
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