This tests your knowledge of the specific Philippine regulation (DTI guidelines requiring disclosure of material connections) and your ability to enforce compliance without damaging creator relationships.
Acknowledge the legal risk and the need for immediate action. Describe a private, constructive outreach to the influencer, referencing the contract and the regulation, then a follow-up process to prevent recurrence, not a public confrontation.
Start by acknowledging that this is a compliance issue, not a personal failing, and that your first move is to protect both the brand and the influencer. Reach out privately, through a direct message or a quick call, and frame it as a shared fix rather than an accusation. Say plainly that the DTI requires a clear material connection, and that the post needs a visible disclosure like #ad or #sponsored, not something buried in a caption. Explain that you are checking because you want the partnership to continue, not to punish anyone. Then act fast, ask for the edit or repost within a few hours, and if the influencer hesitates, reference the contract clause that allows you to require compliant content. Once the correction is live, log the incident and send a brief follow-up message thanking them, and add a one-page reminder on disclosure rules to your next campaign brief. In the Philippine context, where relationships and pakikisama matter, keep the tone warm but firm, and remember that DOLE and DTI both expect brands to self-police, so your calm, documented response is what shows you are a professional.
"Sige lang, post na yan, wag na lang pansinin." Ignoring a violation exposes the brand to DTI scrutiny. The correct approach is to immediately request a correction and use the contract’s remedy clause if needed.
Situation
As the influencer program lead at a mid-sized fashion retailer, I managed a campaign where a tier-two creator posted an Instagram Story featuring our new collection but did not include any #ad or paid-partnership tag.
Task
I needed to correct the post immediately to comply with DTI’s 2023 guidelines on digital endorsements, while preserving our working relationship with the creator.
Action
I privately messaged the influencer within the hour, pointing to the exact contract clause and a brief reminder about the DTI requirement for a material connection to be "clear and prominent." I provided a suggested edit (adding the platform’s native branded content tag) and asked them to repost the Story within two hours. Simultaneously, I documented the incident for internal reporting and reinforced the disclosure requirement in the next week’s campaign briefing to all creators.
Result
The influencer complied promptly, and the post went live with proper disclosure. No further non-compliance occurred in that campaign.
Swift, firm but respectful communication is key to upholding regulatory compliance.
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