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Tell me about a time you had to follow up on a lead or inquiry. How did you go about it?

RoleBusiness Development Associate
DifficultyEntry
TopicBehavioral
Asked at
China Bank

Why This Is Asked

Although no verbatim interview questions are publicly documented for this role, this scenario mirrors the core duty of supporting Loan Officers by pursuing sales leads. The employer wants to see persistence, communication skills, and a sales support mindset.

General Approach

Structure your answer using a specific past example, emphasizing the steps you took, the channels you used, and how you ensured closure. Show you don't just wait, you actively bridge gaps.

Sample STAR Answer
S

Situation

In my part-time role as a sales assistant at a retail store, a walk-in customer asked about financing options for a major appliance, but we didn't have on-the-spot approval.

T

Task

I needed to collect her contact details and ensure someone from the credit team followed up within 24 hours so we wouldn't lose the sale.

A

Action

I noted her name, mobile number, and the product she was interested in on our lead form. After her visit, I immediately sent a detailed email to the in-house credit officer with the lead info and highlighted her urgency. I also messaged the credit officer on our team chat to confirm receipt. The next morning, I called the customer to let her know someone would be reaching out shortly.

R

Result

The credit officer contacted her that same day, and she completed her purchase within a week. My supervisor praised my thorough handover.

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