How would you approach making cold calls to generate leads for condominium sales?
Why This Is Asked
Lead generation through cold calling is a core duty for Property Advisors. No verbatim reported questions exist; this is derived from DMCI Homes' emphasis on proactive client outreach and building a sales pipeline.
General Approach
Outline a structured method: preparation, warm introduction, engaging the prospect with tailored benefits, handling rejections gracefully, and keeping track of follow-ups.
Sample STAR Answer▾
Situation
In a school project, we were tasked with promoting a fundraising event by contacting alumni through cold calls.
Task
I had to secure at least 10 commitments for ticket purchases from a list of 50 alumni who had no prior relationship with our group.
Action
I prepared a friendly but concise script that introduced myself, the cause, and the benefit of attending. I practiced my tone to sound warm and confident. During calls, I asked open-ended questions to engage them and adapted my pitch based on their reactions, like emphasizing networking opportunities for those interested in career growth.
Result
I successfully secured 12 commitments within one week, surpassing the quota, and several alumni complimented my professional approach.
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