As a medical representative, you need to cover many clinics and hospitals each day. How would you plan your daily route and prioritize which doctors to visit?

Situation

During my college business internship, I was given a project to promote a health screening service to 30 clinics across a city within one month, working alone.

Task

I had to maximize face-to-face meetings with clinic managers while minimizing travel time, all within a limited budget and without prior field sales experience.

Action

I first plotted all clinics on a map and grouped them into geographic clusters. I ranked doctors by specialty and past referral volume to prioritize high-value stops. I created a daily schedule using a spreadsheet, setting specific windows for each visit and allowing buffer time for unscheduled chats. Each evening, I reviewed my progress and adjusted the next day's plan based on who was available or interested.

Result

I completed 28 clinic visits in 18 working days, exceeding the target of 20 signed-up clinics. The manager praised my systematic approach, which later became a template for new interns.