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Log InHow would you allocate a limited marketing budget across digital and traditional channels in the Philippine market?
RoleMarketing Lead
DifficultyIntermediate
TopicTechnical
Asked at
Why This Is Asked
Budget-allocation questions test commercial judgment — can you reason about channel mix and ROI rather than just listing channels you like.
General Approach
Anchor your answer in the target audience and objective first (awareness vs. conversion, who you're reaching) before naming a specific split — a number without the reasoning behind it sounds arbitrary.