If you had to prioritize features for a new digital banking product with limited resources, how would you approach the decision-making process?
Why This Is Asked
Senior leader interviews at Maya evaluate strategic thinking; this question tests how you balance trade-offs in a resource-constrained fintech environment, though no specific question is documented.
General Approach
Mention a prioritization framework (e.g., RICE, weighted scoring), incorporate data from multiple sources, and show how to build consensus among stakeholders.
Sample STAR Answer▾
Situation
While advising a fintech startup, I was asked to help the product team prioritize a backlog of 30 potential features for their mobile wallet app.
Task
I needed to recommend a prioritization framework that balanced business objectives, user needs, and technical feasibility.
Action
I proposed a weighted scoring model where features were rated on estimated revenue impact, alignment with strategic goals, customer demand (from survey data), and implementation effort. I facilitated a workshop with product, engineering, and marketing leads to assign weights and score each feature. The model ranked features transparently, showing a clear top five.
Result
The team focused on the top three features, which after launch increased average transaction size by 8% and user retention by 12% within the first quarter.
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