Can you describe a time when you successfully persuaded someone to buy a product or service?
Why This Is Asked
AXA wants to see if you have the natural ability to influence and close, which is essential for a financial advisor role. They are screening for resilience and a consultative sales approach.
General Approach
Use the STAR method: set a specific context, show how you identified the customer's pain point, tailored your pitch, and overcame hesitation. Focus on listening and adapting rather than just pushing the product.
Sample STAR Answer▾
Situation
In my part-time job at a cell phone kiosk, a walk-in customer was only looking for a basic prepaid phone, and she seemed hesitant to consider anything else.
Task
I had to shift her mindset from a low-cost device to a smartphone with a data plan, which better fit her needs for staying connected with family abroad.
Action
I asked about her daily habits and learned she often called her children overseas. I then demonstrated how a smartphone with a video call app and a lightweight data plan would save her money over international call cards. I let her hold the phone and practice a call. After seeing the clarity, I broke down the monthly cost versus her current spending, and highlighted its convenience.
Result
She upgraded to the smartphone and the recommended plan, adding 15% to my daily sales target. She returned the next week to thank me and referred a neighbor.
Attempt Your Answer
Write your own answer, then get instant AI feedback graded against:
- •STAR Structure
- •Specificity & Numbers
- •Ownership Language
- •PH Workplace Context
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