What specifically attracts you to the Mondelez Taste the Future program, and how do you see it fitting into your long-term career aspirations in the FMCG industry?

Situation

Growing up, our family owned a small sari-sari store, and I watched how brands like Eden cheese and Tang were staples for our customers. Later, during a college internship at a local food manufacturing company, I got involved in a project analyzing consumer feedback on snack packaging. I saw how even a small design tweak could spike sales by 12% in a quarter and realized I wanted a career where I could blend consumer understanding with business strategy.

Task

My task during that internship was to compile customer satisfaction data for our biscuit line and present findings to the brand manager.

Action

I went beyond my basic task by interviewing five sari-sari store owners in our neighborhood to understand what makes a snack sell well. I cross-referenced their insights with the survey data and made a recommendation to adjust pack size and placement in stores. I presented this in a concise report to my manager.

Result

The brand team piloted the pack-size change in two key cities, and initial data showed a 5% uptake in sales. My manager commended my initiative and said my report was used in a regional meeting. That experience showed me the real impact of consumer-centric thinking in FMCG.