Imagine you are approaching a travel agency that has never booked with Cebu Pacific. How would you pitch our airline's value proposition to convince them to become a trade partner?
Why This Is Asked
No verbatim interview questions are publicly documented for this role; this scenario is grounded in the duty of acquiring new trade partners. Cebu Pacific seeks candidates who can articulate its value proposition, such as low fares, extensive network, and ancillary revenue opportunities, and tailor it to agency clients.
General Approach
Structure your response using a consultative sales framework: first, ask questions to uncover the agency's current challenges and goals. Then, map Cebu Pacific's strengths (low-cost model, high-frequency domestic flights, interline partnerships) to those needs. End with a clear call to action and an easy first step.
Sample STAR Answer▾
Situation
In my previous role as a sales representative for a regional logistics company, I was assigned to acquire five new corporate accounts in a quarter. One prospect, a mid-sized e-commerce business, was satisfied with their current provider and saw no reason to switch.
Task
I needed to identify their pain points and demonstrate our unique value, faster delivery times and flexible pickup windows, to convince them to trial our service.
Action
First, I researched their shipment volumes and frequent complaints on social media about delayed deliveries. I prepared a side-by-side comparison showing our 98% on-time rate versus the industry average of 85%. I requested a meeting and presented how we could reduce their late deliveries by 30%, using a sample of their routes. I also offered a two-week free trial with dedicated support to minimize risk.
Result
They agreed to the trial, and after the first month, they signed a year-long contract that added PHP 1.2M annually to our revenue.
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- •STAR Structure
- •Specificity & Numbers
- •Ownership Language
- •PH Workplace Context
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