Imagine you're assigned a retail space in one of our malls that has been vacant for six months because it's in a low-traffic corner. What steps would you take to lease it out?
Why This Is Asked
Although no verified leasing questions exist for SM Prime, this scenario reasonably tests a leasing specialist's problem-solving and sales creativity in filling difficult spaces, a common challenge in mall operations.
General Approach
Explain a step-by-step approach: analyze foot traffic and target audience, brainstorm zoned concepts, offer creative leasing terms, and propose physical improvements to attract tenants and shoppers.
Sample STAR Answer▾
Situation
In my business administration capstone, we simulated a mall leasing scenario where we had to fill a low-footfall area with three vacant units.
Task
My role was to develop a strategy to attract tenants despite the location disadvantage.
Action
I analyzed foot traffic patterns and realized the area was visible from a parking entrance used by families. I targeted a kids' play café and offered a tiered rent structure starting low, with incremental increases tied to sales milestones. I also proposed adding colorful murals and seating to make the corridor a destination.
Result
In the simulation, the area achieved 100% occupancy within two simulated quarters, and foot traffic increased by 25%.
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- •STAR Structure
- •Specificity & Numbers
- •Ownership Language
- •PH Workplace Context
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