Why do you want to work at SM?
Why This Is Asked
The interviewer wants to gauge your genuine interest in the company and whether you will be a loyal, engaged employee who resonates with SM's customer-centric culture.
General Approach
Connect your personal values or experiences with SM's reputation for excellent customer service. Avoid mentioning convenience or salary; focus on how you admire the company's role in the community and how you can contribute to its mission.
Sample STAR Answer▾
Situation
I have always admired SM's presence in our community and how it provides accessible shopping for every Filipino family.
Task
I needed to understand what makes SM different from other retailers to explain why I want to work here specifically.
Action
I reflected on my past shopping experiences where SM associates went the extra mile, like when a cashier patiently helped an elderly customer count coins. I also researched SM's core values of customer service and community support.
Result
I realized that my personal values align with SM's commitment to excellent customer service and its role in Filipino life, so I am genuinely motivated to be part of that team.
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- •STAR Structure
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- •PH Workplace Context
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