
The interviewer is checking if you have a realistic and non-judgmental motivation for the role and industry, and if you understand the commercial nature of the job without moralizing.
Focus on the professional and commercial aspects: the opportunity to work with retailers, drive sales, and develop skills. If you have a personal connection, share it briefly but stay grounded in the business value.
Start by framing field sales as a career that rewards discipline, relationship-building, and consistent execution, which is exactly the kind of work you want to grow in. Explain that you are drawn to the daily rhythm of visiting stores, understanding each retailer's situation, and finding practical ways to help them move product, because that is where real commercial skill is built. When it comes to the tobacco industry specifically, say plainly that you see it as a legitimate, regulated consumer goods category with a strong presence in the Philippine market, especially in sari-sari stores and smaller outlets. Acknowledge that you understand the product has its own sensitivities, but your focus is on the business side: helping retailers manage inventory, visibility, and turnover, all within the rules and guidelines that PMFTC follows. If you have a personal connection, like growing up around a family store that sold these products, mention it briefly to show you know the trade, then pivot back to the value you bring. Close by saying you want a career where your efforts translate directly into store-level results, and PMFTC offers that kind of environment. Keep your tone matter-of-fact and confident, not apologetic, and avoid making any moral judgment about the product itself.
Some candidates might say 'Okay lang po sa akin kahit tobacco, kailangan ko lang ng trabaho' which suggests indifference. Instead, express a genuine, matter-of-fact interest: 'I've seen how important tobacco products are for sari-sari stores, and I want to help those store owners succeed while building a sales career.'
Situation
During my senior high school, I helped my aunt run her sari-sari store on weekends and noticed how cigarette sales were a consistent and significant part of her daily income.
Task
I wanted to understand why certain brands sold better and how sales could be increased, so I decided to observe customer behavior and ask my aunt about her supplier interactions.
Action
I started tracking which cigarette brands and variants sold the most each week, and I noted how a new display or a small promotion from a supplier would temporarily boost sales. I talked to the delivery driver from PMFTC when he visited, asking about their field sales program and what the job entailed. I also researched the industry online, learning about PMFTC's market leadership and the career growth in their commercial trainee program.
Result
I confirmed my interest in field sales as a dynamic, people-oriented career, and I became excited about the opportunity to directly contribute to the success of small retailers like my aunt while growing professionally.
A career choice is more meaningful when it connects personal observation with a desire to make an impact.
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