The employer is checking if your expectations fit their budget and if you understand your market worth as a marketing leader.
Research current Philippine Marketing Lead salary ranges from reliable sources, consider your experience and the employer's profile, then offer a range that leaves room for negotiation while highlighting the value you bring.
Situation
When I was invited for a Marketing Lead interview at a mid-sized tech firm, I knew this question would come up early.
Task
My goal was to provide a realistic range that reflected my experience and market rates without pricing myself out or underselling.
Action
I researched Philippine salary bands for marketing lead roles on reputable job platforms and in industry reports, noting figures for companies of similar size and sector. I reviewed my own track record, including a consistent 15% year-on-year lead generation growth. I prepared a range starting from PHP 80,000 monthly and explained that the final number would depend on the role's full scope and benefits.
Result
The hiring manager appreciated the research-backed answer, and we proceeded to the next round with a better understanding of mutual expectations.
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