Tell me about a time you worked with a trade marketing or sales team to roll out an in-store activation. What was your role and how did you ensure alignment?

Situation

In my previous role as a Brand Associate for a beverage brand, we were launching a limited-edition flavor and needed to drive trial at key supermarkets. I partnered with the trade marketing team to design a sampling booth and end-cap display.

Task

My task was to ensure the activation communicated the brand story consistently across all touchpoints, from promo materials to sampling scripts, while hitting the sales team's target of 500 samples per store per day.

Action

I worked with trade marketing to develop a visually cohesive booth using the global toolkit, negotiated with procurement to source local materials within budget, and conducted a half-day training session for merchandisers on the product story and sampling pitch. I also set up a daily text-group report with store supervisors to flag display damage or stock-outs.

Result

We exceeded sampling targets by 20%, and the activation contributed to a 15% uplift in sales during the first month. The sales team appreciated the regular updates and quick issue resolution.