Employers ask this to gauge if you have hands-on experience with paid social and can tie your actions to measurable outcomes. It tests both execution skill and result orientation.
Choose a real example where you had a clear role. Structure it using STAR, and emphasize the numbers: budget, targeting parameters, and key metrics like CTR, CPC, and conversions.
Situation
Last year, I was a marketing intern at a small local fashion brand. We wanted to increase online sales through Facebook ads during a clearance sale event.
Task
My task was to assist the senior digital marketer in setting up the campaign and later monitor its daily performance.
Action
I helped create the ad creatives using Canva, set up the Facebook Ad Manager campaign with a daily budget of ₱1,000, and defined three ad sets targeting women aged 18-35 interested in online shopping. Each day, I checked CTR and CPC, making small adjustments like pausing the worst-performing ad and reallocating budget to the better one.
Result
The campaign achieved a 3.2% CTR and a cost per acquisition of ₱85, significantly lower than our target of ₱120. The sale generated ₱45,000 in revenue.
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