
This evaluates negotiation skills, commercial acumen, and ability to balance platform and seller interests, which are critical for campaign management.
Outline the negotiation challenge, your preparation with data, the specific concessions or creative options you proposed, and the positive outcome for both parties.
Prepare before any negotiation by understanding both sides' constraints: your own non-negotiables, such as minimum margin, compliance requirements, or capacity limits, and what you can reasonably infer about the other party's priorities, such as volume, exclusivity, exposure, or cash flow needs. Enter the conversation focused on interests rather than fixed positions, asking questions to confirm what the other party actually needs before proposing terms, since the first number on the table is rarely the only thing that matters to them. Come with two or three alternative structures rather than a single take-it-or-leave-it offer, for example trading a lower rate for a longer commitment, added volume, or additional promotional support, so there's room to find a combination both sides accept. Know your walk-away point, your best alternative to a negotiated agreement, before you start, so you don't concede past what actually makes sense for the business under pressure in the room. Close by confirming the agreed terms in writing promptly, so both sides are working from the same understanding before implementation begins.
Some candidates might say, "Nakipag-negotiate ako pero ang hirap kasi ayaw nila pumayag, so nag-ask ako ng tulong." This sounds passive. Instead, demonstrate ownership: "I assessed their objections, tailored a proposal with flexibilities, and secured their participation."
Situation
While managing a portfolio of fashion sellers on an e-commerce platform, a key jewelry brand hesitated to join our upcoming Payday Sale, citing high discount requirements.
Task
My goal was to negotiate terms that were attractive to them while meeting our campaign objectives for traffic and sales.
Action
I presented data showing past campaign performance for similar brands, offered them a tiered discount structure, and proposed a livestreaming slot to boost visibility. I also agreed to a lower discount in exchange for exclusivity on certain SKUs.
Result
The brand agreed to join, their sales increased by 120% during the campaign, and they committed to future collaborations.
Win-win negotiations are possible by understanding both business needs and offering creative solutions.
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