Tell me about a time you coordinated with an external agency or vendor to deliver a marketing campaign. How did you ensure both sides were aligned, and how did you handle any disagreements or miscommunications?

Situation

In my previous role as a Digital Marketing Specialist, our team hired a creative agency to produce video ads for a new product launch campaign. Two weeks before the launch, the agency submitted a first cut that was off-brand and did not match the brief's key messaging.

Task

I needed to get the agency to redo the video quickly without delaying the launch, while maintaining a positive working relationship and ensuring the final output met our brand standards.

Action

I scheduled a face-to-face alignment meeting with the agency's creative lead to revisit the brief. I showed side-by-side comparisons of our brand guidelines versus their draft, pointing out specific discrepancies in tone and visual style. I then co-created a revised storyboard with them, giving clear, constructive feedback and approving key frames on the spot. We agreed on daily progress check-ins via Viber and set a hard deadline for the final cut.

Result

The agency delivered a revised video that perfectly matched our brand on time. The campaign launched as scheduled and achieved a 30 percent higher engagement rate than previous product launches.