This tests your understanding of ecommerce copywriting basics, including SEO best practices and the ability to write customer-centric content that drives conversions without being spammy.
Outline a repeatable framework: research 3-5 high-volume, low-competition keywords, then build a title around the primary one. For the description, answer 'What's in it for the buyer?' in scannable bullet points and a short paragraph that speaks to the product's benefit.
Start by walking the interviewer through your process as a sequence of deliberate choices, not a creative whim. Say plainly that you would begin with the buyer's search intent, not with adjectives. Explain that you would pull three to five keywords that balance how shoppers actually type queries with how crowded the space is, using the store's own search bar, auto-suggestions, and competitor listings as free research tools. Then show how the title becomes a formula: the primary keyword leads, followed by a distinguishing feature and a clear benefit, all kept under the character limit mobile shoppers see. For the description, shift from features to outcomes, writing one short paragraph that names the problem the product solves and then switching to scannable bullets that highlight use cases, materials, and care instructions. Mention that you would naturally weave secondary keywords into those bullets without forcing them. On keywords, clarify that you would separate the backend tags from the visible copy, using exact phrases and long-tail variants like "lavender soy candle for relaxation" rather than single words. Close by noting you would review the listing against the brand's voice and Philippine logistics realities, such as mentioning shipping weights or local scent preferences, to keep it honest and practical. Keep your tone measured, as if you are explaining a routine you have done many times.
Mistake: 'So ang title ko, basta cute, like 'Super Bango Candle, Bili Na!' Better: 'I would structure the title as: [Key Feature] + [Main Keyword] + [Benefit], for example: 'Soy Wax Candle - Lavender Scent, Long-Lasting Aromatherapy Gift.' This makes it searchable and compelling.'
Situation
During a freelance gig for a local candle maker, I was asked to revamp a batch of underperforming product listings on their Etsy shop to boost visibility and sales.
Task
I needed to rewrite titles and descriptions to rank higher in Etsy search while accurately describing the scents and burn times, ensuring no misleading claims that could trigger returns.
Action
I first researched top-selling candle keywords using Etsy's own search bar autocomplete suggestions and a few free keyword research tools. For each listing, I front-loaded the title with the primary keyword plus a benefit (e.g., 'Hand-Poured Soy Candle - Lavender Vanilla, Relaxing Aromatherapy, 8oz Jar with Cotton Wick'). In the description, I used bullet points for scent notes, burn time, and ingredients, and I wove in lifestyle imagery like 'Imagine unwinding after a long shift with this calming floral blend.' I also included a clear care tip and a call-to-action to favorite the shop.
Result
Within a month, the revamped listings were getting noticeably more clicks, and sales for those items picked up too. The owner said customers commented on how helpful the descriptions were.
The secret is combining keyword relevance with honest, benefit-driven copy that helps the customer visualize using the product.
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