If I asked you to write a product listing for a new item in our store, how would you approach the title, description, and keywords to make it sell?

Situation

During a freelance gig for a local candle maker, I was asked to revamp a batch of underperforming product listings on their Etsy shop to boost visibility and sales.

Task

I needed to rewrite titles and descriptions to rank higher in Etsy search while accurately describing the scents and burn times, ensuring no misleading claims that could trigger returns.

Action

I first researched top-selling candle keywords using Etsy's own search bar autocomplete suggestions and a few free keyword research tools. For each listing, I front-loaded the title with the primary keyword plus a benefit (e.g., 'Hand-Poured Soy Candle - Lavender Vanilla, Relaxing Aromatherapy, 8oz Jar with Cotton Wick'). In the description, I used bullet points for scent notes, burn time, and ingredients, and I wove in lifestyle imagery like 'Imagine unwinding after a long shift with this calming floral blend.' I also included a clear care tip and a call-to-action to favorite the shop.

Result

Within a month, the revamped listings were getting noticeably more clicks, and sales for those items picked up too. The owner said customers commented on how helpful the descriptions were.