They want to see you can handle basic design and scheduling independently, and that you don't just post and pray; you actually look at numbers like click-throughs to refine your approach.
Walk through your creative process with a tool for graphics, your scheduling logic based on peak times, and then define what success looks like, such as engagement, clicks, or leads. Mention you'd test different captions or images if initial results are low.
Gather the listing details and the best available photos or video, then design a simple, clean graphic or short clip using a template tool, keeping the messaging focused on the property's key selling points and a clear call to action, such as inviting a direct message for a private showing. Schedule the post for a time that has historically performed well for that specific account, rather than assuming a universal best time, since actual engagement patterns vary by audience. After posting, track the metrics the platform makes available: reach, engagement, link clicks, and any inbound messages or leads. If results are weak, test one variable at a time, a different caption, image, or posting time, rather than changing everything at once, so you can actually tell what moved the numbers.
Situation
When I assisted a boutique brokerage, they had a beautiful waterfront property that wasn't getting enough online views from MLS alone, so I suggested we run a quick social campaign.
Task
I needed to create eye-catching posts for Facebook and Instagram, schedule them to go out when local buyer activity peaked, and track if the campaign actually drove listing inquiries.
Action
I pulled the best listing photos and used Canva to design a carousel post with key features and a 'Just Listed' overlay. I wrote copy highlighting the view and price point, then used Later to schedule the posts for Wednesday at 11 AM and Saturday at 9 AM based on our audience insights. I added UTM parameters to the listing link and checked the click-through rate and saved posts after five days.
Result
The posts reached 3.5K people, generated 80 clicks to the listing page, and led to two showing requests. The seller's agent said it was the most direct social response she'd seen from our team's efforts.
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