Imagine you are approaching a sari-sari store owner who is reluctant to place a new promotional display for our cigarette brand in their store because they think it takes too much space and won't increase sales. How would you convince them?

Situation

I plan to visit a sari-sari store in a residential area that currently stocks our brand but doesn't use our display materials.

Task

I need to persuade the owner to accept a small countertop display that highlights our new flavored variant, despite her concern that it clutters her limited counter space.

Action

First, I would greet her warmly and ask how her sales have been, acknowledging her space constraints. Then I'd show the display, which is compact and holds only 10 packs, and explain that it actually organizes the packs neatly while drawing attention. I'd offer to place it temporarily for one week at no cost and mention that I can provide a small freebie for her store if she tries it. I'd share that nearby stores who used it saw an average 15% increase in sales of that variant. I'd also emphasize that I'll personally restock and maintain it on my regular visits, so it stays tidy.

Result

The owner agrees to a one-week trial. After seeing the sales bump and that the display is easy to manage, she keeps it permanently and becomes more open to future promotions.