Starting out, you'll have no established client base. How do you plan to build and grow your network from zero?
Why This Is Asked
The independent contractor model means no guaranteed income; Sun Life wants to see if you have the entrepreneurial drive to proactively generate prospects, which is essential to survive the initial months and eventually thrive.
General Approach
Describe a multi-channel strategy: start with warm contacts, gradually move to referrals, and supplement with educational seminars or social media content. Show awareness that it requires consistent effort, not a one-time blast.
Sample STAR Answer▾
Situation
As a campus organization president, I once led a fundraising drive where I had to approach local businesses for sponsorship with no prior contacts.
Task
I needed to secure at least PHP 50,000 in sponsorships within three months to fund our medical mission, starting from zero names.
Action
I identified small businesses near our university that aligned with our cause, researched their owners, and crafted personalized sponsorship proposals. I visited each one, introduced myself and the project's impact, and followed up persistently without being pushy. I also asked satisfied sponsors for referrals and posted thank-you messages on social media that tagged them, which attracted more interest.
Result
We exceeded our goal by 20%, raising PHP 60,000, and three sponsors asked me to speak at their networking events. This taught me that cold outreach with genuine value and follow-through works even without an existing network.
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- •STAR Structure
- •Specificity & Numbers
- •Ownership Language
- •PH Workplace Context
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