Employers ask this to gauge whether your expectations align with their budget and to see if you have done realistic market research, which is crucial for a role that handles budgets and profitability.
Research salary data for Brand Managers in the Philippines through industry forums, recruiter contacts, or anonymized salary sites. Provide a flexible range, not a single number, and pivot to discussing value if pressed.
Situation
During a final interview for a Brand Manager position in the Philippines, the hiring manager directly asked about my salary expectations.
Task
I needed to state a figure that matched my experience and market rates without underselling myself or appearing out of budget.
Action
Before the interview, I had researched Brand Manager salary ranges on local job portals and networking groups, finding that for my four years of experience, the typical range was PHP 60,000 to PHP 90,000. I responded, 'Based on my experience in managing brand P&Ls and launching multi-channel campaigns, I am targeting a range of PHP 70,000 to 85,000 per month, but I am open to discussing based on the overall benefits package and growth opportunities.'
Result
The interviewer noted that my range fell within their budget, and two days later they extended an offer of PHP 78,000 with bonuses, which I accepted.
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