Imagine an influencer partner misses a deliverable close to a campaign launch. How would you handle it?
Why This Is Asked
To gauge your crisis management, negotiation skills, and ability to maintain client relationships under pressure.
General Approach
Outline a step-by-step action plan that prioritizes communication, contingency planning, and firm but fair negotiation with the influencer.
Sample STAR Answer▾
Situation
In a recent campaign, an influencer we partnered with failed to submit their video post two days before the scheduled launch on Instagram. This was a key piece of content that the client heavily approved.
Task
I needed to quickly resolve the situation to avoid a gap in our content calendar and maintain our client's trust.
Action
I immediately contacted the influencer through a direct call to understand any issues, while simultaneously preparing a backup plan. I identified another content piece from our library that could be repurposed, and informed the client of the delay with a solution already in motion. I negotiated with the influencer to deliver a modified version within 24 hours, and I adjusted the posting schedule slightly to accommodate. I also reviewed our contract's penalty clauses and documented the breach.
Result
The influencer delivered the content within the revised deadline, and we used our backup to fill the initial slot. The client was impressed with our transparency and contingency planning, and the campaign ultimately met its KPIs with no significant negative impact.
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