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Interview Prep
Your practice track for Social & Influence Manager
at Procter & Gamble
Entry → Intermediate4 questions
What this interview covers
Interviewers for Social & Influence Manager roles at Procter & Gamble typically test across 4 areas:
BehavioralCommunicationTechnicalCultural Fit
Philippine-specific tips for this role
- ▸ Some candidates say, 'Nag-message lang ako sa kanila, pumayad naman agad,' which sounds unprofessional and neglects the negotiation process. Instead, emphasize that you presented a formal proposal, discussed deliverables and compensation, and aligned expectations professionally.
- ▸ Avoid saying, 'Nag-sorry lang ako tapos nag-hide ng comments,' which shows a reactive and opaque approach. Instead, explain that you addressed the issue publicly, resolved it privately, and communicated the corrective action to restore confidence.
- ▸ Don't just say, 'Check ko lang ang trending hashtags,' which sounds superficial. Illustrate that you used a specific tool, analyzed metrics like volume and sentiment, and mapped the trend to your brand's audience and goals.
- ▸ Some candidates say, 'Gusto ko lang mag-collab sa influencers kasi sikat sila,' which shows superficial understanding. Instead, express insight into how local creators build trust, the rise of live commerce, and the importance of authentic, platform-native content in the Philippines.
Sample questions
Tell me about a time when you had to source and negotiate with a content creator or key opinion leader for a marketing campaign. What was your approach and what were the results?
JuniorBehavioral
Describe a situation where you had to manage a brand's online community during a challenging time, such as negative comments, a public complaint, or a backlash. How did you respond, and what was the outcome?
IntermediateCommunication