Your practice track for Marketing Lead
at Publicis Groupe

Philippine-specific tips for this role

• ▸ A common Filipino candidate mistake is overemphasizing hierarchy and saying, 'I just followed the creative director's lead po kasi.' Instead, show active leadership by describing how you brought the team together, resolved conflicts, and drove cohesion. Use phrases like 'I aligned the teams by establishing a shared vision and facilitating regular collaboration.'
• ▸ Filipino candidates often revert to saying, 'Ako na lang po gagawa, ma'am, sorry,' which signals over-accommodation and lack of leadership. Instead, demonstrate a balanced approach: acknowledge the request, negotiate priorities, and protect your team's capacity. Use statement like, 'I will work with the leads to see what we can deliver meaningfully within the timeline without sacrificing quality.'
• ▸ Avoid vague statements like, 'I believe in teamwork po and I'm hardworking.' Instead, give a concrete example of how you've practiced continuous learning (like attending Lion Lab sessions or mentoring juniors) or how you've balanced creativity with care. Mention specific PVA elements you resonate with, such as the Roar Awards or Purpose, and back them up with actions.
• ▸ Filipino candidates sometimes frame mentoring as 'tinuruan ko lang siya ng konti' (I just taught him a little) or downplay the effort out of modesty. Instead, clearly articulate your deliberate actions and the measurable outcomes. Say, 'I created a development plan with specific milestones and provided consistent coaching that directly led to her promotion.' Over-apologizing or minimizing leadership efforts undersells your capability.