Your practice track for Marketing Lead
at EY Philippines

Philippine-specific tips for this role

• ▸ Some candidates might say, 'Ginawa ko lang po yung sinabi ng boss ko, sinundan ko lang ang timeline niya,' which sounds passive and lacks ownership. Instead, demonstrate how you took initiative. For example: 'I created the project plan and actively tracked progress, escalating risks when deadlines were at risk.'
• ▸ Some candidates might say, 'Okay lang naman ang time difference, nag-adjust lang kami,' without showing any proactive steps. Avoid sounding too casual. Instead, highlight how you specifically structured communication, maybe using: 'I set up a centralized tracker and scheduled a weekly 15-minute sync at a time that worked for all time zones.'
• ▸ A typical Filipino mistake is to over-apologize or sound helpless, such as 'Ay, sorry po, nagkaproblema, hindi ko na alam ang gagawin.' Instead, show ownership: 'I understand this is a challenge, but here is the immediate action I took and the backup plan I activated.'
• ▸ Some candidates might say, 'Gusto ko po kasi ma-try ang marketing sa EY, parang agency lang din naman, di ba?' This shows a lack of awareness of the shared-services model. Instead, clarify: 'I appreciate that this role lets me focus on operational excellence and campaign enablement across global teams, which is different from the constant pitching and new business hunting of an agency.'