Your practice track for Digital Marketing Associate
at Shopee

Philippine-specific tips for this role

• ▸ Don't just say 'I will compute it and then decide' without showing the actual calculation. Walk through each step: installs x conversion = buyers, then cost / buyers = CPA. Then compare to AOV.
• ▸ Avoid saying 'I just worked hard and finished it on time' without showing problem-solving. Instead walk through a specific bottleneck and the tactic you used to resolve it.
• ▸ Don't say 'I will check the data and see what is wrong' without specifying tools or steps. Instead name the metrics you'll slice by, like 'I will segment by device type, traffic source, and time of day.'
• ▸ Common mistake: Saying 'I will just tell them what to write' which sounds bossy and not collaborative. Instead, emphasize that you provide guidelines, explain the reasoning, and welcome their input. Show that you value their writing skills.
• ▸ Common mistake: Saying 'I will just check the site manually' without mentioning specific tools or processes. Instead, name the tools (Google Search Console, Screaming Frog) and the steps you take to categorize and fix issues.
• ▸ Common mistake: Giving a vague answer like 'I improved rankings' without mentioning specific numbers, tools, or actions. Instead, structure it with the STAR format and include concrete metrics like traffic percentage or keyword position changes.