Brand Manager

About the role

We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights.

• Take brand ownership and provide the vision, mission, goals and strategies to match up to.

• Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.

• Lead creative development and create a motivating stimulus to get targeted population to “take action”.

• Establish performance specifications, cost and price parameters, market applications and sales estimates.

• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

• Coach the team and get the best from everyone.

• Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues.

• Oversee marketing and advertising activities to ensure consistency with product line strategy.

• Monitor product distribution and consumer reactions.

• Anticipate bottlenecks.

• Brainstorm new and innovative growth strategies.

• Align the company around the brand’s direction, choices, and tactics.

What they're looking for

• BS/MS degree in Marketing or a related field;

• Proven working experience as brand manager;

• Drive for results and leaderships skills;

• Excellent understanding of the full marketing mix and principles;

• Highly creative with ability to think out of box;

• Experience in identifying target audiences and devising campaigns that engage, inform and motivate;

• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management;

• Organized and thorough.

• Strong multi-tasking and analytical skills, and data-driven thinking;

• Advanced communication and interpersonal skills;

• Up-to-date with latest trends and marketing best practices

• Comfortable working with numbers, metrics and spreadsheets

• Excellent command of the English language