SEO Specialist / Growth Marketing at Shopee

The SEO Specialist / Growth Marketing role at Shopee Philippines sits at the intersection of technical search optimization and data-driven growth marketing. On the SEO side, you will conduct crawl audits to identify indexing issues on Shopee's massive product listing pages, monitor Core Web Vitals, and develop keyword strategies to improve organic visibility across search engines. You will work closely with content and category teams to optimize on-page elements, from meta tags to internal linking structures, ensuring that millions of product pages rank effectively. Day-to-day tasks also include tracking organic traffic trends, diagnosing ranking drops, and collaborating with engineering teams on technical fixes.

On the growth marketing side, this role focuses on diagnosing conversion funnels through data analysis, designing A/B tests to improve key metrics like add-to-cart rates and checkout completion, and calculating campaign ROI and CPA. You will help shape user acquisition and retention experiments, interpret large datasets from Shopee's analytics platforms, and turn insights into actionable marketing campaigns. The role requires comfort with spreadsheets, SQL or similar querying tools, and a hypothesis-driven approach to testing.

Shopee specifically looks for candidates who can bridge the gap between technical SEO and commercial growth. A strong applicant demonstrates analytical rigor, hands-on experience with SEO tools (such as Google Search Console, Screaming Frog, or similar), and the ability to translate complex data into clear recommendations for non-technical stakeholders. Familiarity with the Philippine e-commerce landscape and user behavior is a significant advantage, as the role involves tailoring global best practices to local search habits and shopping patterns.

Candidates should be prepared to discuss past campaigns where they moved a key performance indicator, whether an organic click-through rate or a conversion metric. Shopee values a proactive, experimental mindset and the capacity to thrive in a fast-paced, numbers-focused environment where the platform's scale means even small optimizations can drive substantial revenue impact.

The interview process for this role is not officially standardized and is pieced together from a small number of candidate reports and typical hiring patterns for digital marketing roles at Philippine e-commerce companies. Some candidates describe a multi-stage process beginning with an initial HR phone or video screening. This round typically covers basic qualifications, salary expectations, and past work challenges. Following the HR screen, applicants may be asked to complete a technical assessment or take-home exercise that tests core competencies.

Based on limited candidate feedback, the technical stage often involves exercises such as a campaign proposal assessment, data-reading and interpretation problems, or math and logic questions related to growth metrics. These assignments aim to evaluate your ability to analyze an SEO issue or a conversion funnel and propose data-backed solutions. Afterward, a panel or one-on-one interview with the hiring manager and team leads may dive deeper into your exercise responses, explore your hands-on experience with SEO tools and analytics platforms, and assess cultural fit. The exact number of rounds and the sequence can vary, and not all candidates will follow the same path; treat this as a likely framework rather than a confirmed process.

First, build your preparation around the two core pillars of the role: technical SEO and data-driven growth. For SEO, review fundamental concepts such as crawl budget, canonical tags, Core Web Vitals, and how search engines index JavaScript-heavy pages. Be ready to walk through a real website audit you have conducted, explaining the tooling you used and the impact of your recommendations. For growth marketing, practice calculating common metrics like CPA, ROAS, and LTV from provided data sets, and articulate how you would design an A/B test for a product listing page on Shopee.

Second, because the interview may include a case study or data exercise, sharpen your ability to interpret e-commerce analytics quickly. Familiarize yourself with typical conversion funnels in an online marketplace: browse, product view, add to cart, checkout. You might be presented with a drop-off problem and asked to hypothesize causes and propose tests. Structure your answers using a framework (gather data, identify bottleneck, suggest experiment, measure impact) rather than jumping to conclusions. Brush up on Excel or Google Sheets for pivot tables and basic formulas, as many exercises require on-the-spot calculations.

Finally, tailor your behavioral stories to Shopee's fast-paced, metric-centric environment. Use the STAR method to describe a past campaign where you identified a gap through data, executed a solution, and quantified the uplift. Mention any experience with Philippine e-commerce dynamics, such as mobile-first behavior, seasonal sale spikes, or popular payment methods, to show you understand the local user context. Even if your direct experience is limited, connecting your existing skills to Shopee's platform challenges demonstrates a proactive, research-minded approach.